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The Changing Face of B2B Sales: Adapting to New Buyer Preferences
A recent Harvard Business Review (HBR) article, "Traditional B2B Sales and Marketing Are Becoming Obsolete," has ignited a debate among sales professionals in the enterprise B2B sector. The article highlights a significant shift in buyer preferences, with 43% of surveyed B2B buyers expressing a desire for zero interaction with sales representatives during the purchasing process. This trend has prompted a reassessment of traditional sales approaches and strategies.
Evaluating Open Source Large Language Models
Large Language Models (LLMs) have become a popular tool for semantic text processing. Rachel Hines and Shreya Pandey present a comprehensive analysis of the performance of several LLMs on different semantic tasks and categories, such as reasoning, summarization, bias and text formatting. They also extend the analysis with information on speed and resource usage for each of the LLMs that are analyzed. Each LLM under study shows different peculiarities, making the choice of the best LLM high dependent on the use case. They provide guidance on choosing LLMs.